Membership Retention

 

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               

 

 

 

                                                

Step By Step Guide:
	Survey club members and analyze to develop an action plan semi-annually
	Identify a mentor for each new member
	Identify members who miss consecutive meetings and contact them
	Recognize members on their birthdays, wedding anniversaries, Rotary anniversaries
	Identify at-risk members and interview them to find out what can be done to retain them
	Create a Rotary Brand experience (Rotary is fun and rewarding with community involvement)
	Use the Zone2627.org website and rotary.org regularly to find Membership tools
	Make sure all members are engaged on some level
Tid Bits:
	Socialize periodically as a club and include family members
	Ask members to give a brief summary of their careers during a regular meeting
	Share a Happy Buck to welcome a new member
	Share your club's accomplishments at every meeting and on Social Media
	When asked "What is Rotary?", answer with why you joined and/or why you stay
Think About This:
	Do you remember statistics or stories?  If you want to motivate, use stories.  Brainstorm with your club to build a story around your club and use that to attract participants.  A proper story has a setting, characters, plot, challenges, and solution. Don't focus on membership; build the excitement about the club - membership will follow.
Other:
	Start a Passport Club
	Meet at different locations
	Socialize and/or meet with other clubs
	Offer different meal options
	Review budget to determine if dues can be reduced
Attracting Millennials:
	They want to serve others; they don't want to go to meetings
	They don't believe in Status Above Self; they truly believe in Service Above Self